a pair of sneakers, a pair of headphones, and a t - shirt

Handmade in South Shields

Aura by SA is a family-run brand creating timeless baby clothing, cosy winter accessories and playful novelty items—all lovingly made in the UK.

Luxury store window display at night

Our Story

What began as a love for crochet and traditional craft grew into a business built on quality and care. Each item is handmade or hand-finished, bringing a personal touch to everyday essentials and gifts.

a pair of shoes, a sweater, and a pair of jeans lay on a

Our Craft

We use time-honoured crocheting techniques to produce items that are stylish, practical, and made to last. Whether you’re shopping for your child, a loved one, or yourself, you’ll find something with heart in every stitch.

A wooden table topped with lots of legos

Why We Do It

We believe accessories should carry more than function—they should hold meaning. From babywear to seasonal scarves and quirky mugs, we aim to bring warmth, comfort, and joy to everyday life.

a picture of some flowers and a pair of scissors

Fashion with Purpose

Style is just one part of our story. From ethical sourcing to conscious design choices, we create with intention. Every piece in our range is handpicked or developed to meet high standards of both fashion and responsibility.

What We Value

Family Roots

A business built with heart, run with pride

Crafted by Hand

Crocheted & finished with care in South Shields

One-of-a-Kind Finds

Unique, made-in-the-UK creations

Community Connection

Inspired by the people we serve

Gifts That Matter

Memorable presents for loved ones

Get to know our journey

Meet the Makers